Category: Ecommerce
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Unsupervised ML Clustering, Customer Segmentation, Cohort, Market Basket, Bank Churn, CRM, ABC & RFM Analysis – A Comprehensive Guide in Python
Table of Clickable Contents Motivation Methods Open-Source Datasets This file contains the basic information (ID, age, gender, income, and spending score) about the customers. Online retail is a transnational data set which contains all the transactions occurring between 01/12/2010 and 09/12/2011 for a UK-based and registered non-store online retail. The company mainly sells unique all-occasion…
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Top Fast-Growing Apps in 2023
This post was inspired by the recent OKTA Business at Work report and the follow-up Medium blogs by Leon Zucchini published in Apr 7 and Apr 24. Table of Contents Popular App Categories 10 Fastest-Growing Apps 10 Hottest New Apps Summary The following trends are set to shake-up the (Mobile) App industry: A few of…
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Overview of AWS Tech Portfolio 2023
This article provides with an overview of 50+ Amazon Web Services (AWS) 2023. AWS is the leading vendor of cloud services and infrastructure, dominating the cloud computing market: Amazon net sales increased by 15% to $127.1 billion in Q3 2022 as compared to $110.8 billion in Q3 2021. AWS segment sales increased by 27% year-over-year to reach…
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Top E-Commerce Trends in 2023
Featured Photo by PhotoMIX Company on Pexels Best E-Commerce Platforms (January 2023): Top e-commerce platforms make it both easy and affordable to build a successful online store. Of course, with so many good options on the market, choosing the right system for your needs can be a challenge. To help, we put together this list…
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SARIMAX-TSA Forecasting, QC and Visualization of E-Commerce Food Delivery Sales
Featured Photo by Ella Olsson on Pexels Inspired by the recent TSA e-commerce use-case, this article is a beginner-friendly guide to help you understand and evaluate ARIMA-based time-series forecasting models such as SARIMA and SARIMAX. Objective: To understand the basic concepts of ARIMA, SARIMA and SARIMAX in terms of Time Series Forecasting QC. Application: We will…
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A Roadmap from Data Science to BI via ML
This post describes a Data Science (DS) roadmap, with relevant business applications. It has been written for aspiring data scientists, technical experts who work with data scientists, data-driven technology stakeholders, or anyone interested in learning about what DS is and what it’s used for. Why DS: The average base salary of a data scientist in…
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Build A Simple NLP/NLTK Chatbot
Featured Image – Canva. How Can Chatbots Help Improve Your Bottom-line? A chatbot is a computer program or software that automates conversation with a user. They can be programmed with different responses based on what a user chooses or requests. Chatbots can provide real-time customer support and are therefore a valuable asset in many industries. Contents: You can build an industry-specific…
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Cloud-Native Tech Status Update Q3 2022
Cloud Computing Trends Q3 2022, market Share update key services IaaS PaaS FaaS Saas Cloud digital transformation all-the-way DevSecOps CI/Cd GitLab MLOps IoT Tech GCP gateway Big data Deloitte use-cases Stock markets Health Tech Cybersecurity Highlights Events Webinars AWS Storage E-training
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Marketing Summer 2022 Update
Hubspot Marketing Summer 2022 Update: Brand Consistency 4 Personalization Trends + Tips US Consumer Trends 20 Content Marketing Examples 9 Automation Trends Top Shopping Trends 8 Easy SEO Basics Social Media Checklist Social Media Daily Checklist SME Marketing Ideas Tik-Tok Marketing Highlights YouTube Thumbnail Ecommerce SEO Strategy ABM Strategy Job Simulations – HR 20 Webinar…
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Simple E-Commerce Sales BI Analytics
Good businesses learn from previous efforts and test future ideas using e-commerce analytics (ECA). ECA enable you to delve deep into historical BI data, and future forecasting so that you can make the optimized business decisions. The key benefits of ECA are as follows: Let’s look at the warehouse optimization problem by analyzing Kaggle sales…
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Brazilian E-Commerce Showcase
This is a hands-on end-to-end Brazilian e-commerce use-case with detailed Exploratory Data Analysis (EDA) steps and business action items. We apply the RFM Segmentation and Customer Analysis to the Brazilian E-Commerce Public Dataset by Olist. It focuses on the lifetime value of customers, and it’s the preferred customer segmentation methodology for eCommerce businesses that focus…
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A K-means Cluster Cohort E-Commerce
K-means Clusters – Cohort Analysis applied to E-Commerce Understanding who your customers are and what they want is a fundamental part of any successful business. It can become increasingly challenging to create a one-size-fits-all customer profile. This is where the concept of cluster-based cohort analysis comes in.
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Telco Customer Churn/Retention Rate ML/AI Strategies that Work!
Telco Customer Churn/Retention Rate ML/AI Strategies that Work! Machine learning could predict customers with high probability to churn! Cohort analysis is a way to understand customer churn (aka attrition). In doing so, we maximize the ratio max [ (Customer Retention Rate)/(Customer Churn Rate) ]
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AI-Powered Customer Churn Prediction
AI-Powered Customer Churn Prediction Churn is a good indicator of growth potential. Churn rates track lost customers, and growth rates track new customers—comparing and analyzing both of these metrics tells you exactly how much your business is growing over time. In this project, we explored the churn rate in-depth and examined an example implementation of…
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E-Commerce Cohort Analysis in Python
Cohort Analysis in E-Commerce Marketing Cohort analysis (CA) is a method by which you can monitor the overall health of your marketing campaigns in terms of the customer retention rate. CA offers a unique opportunity to judge the efficiency of marketing efforts. It can also enlighten marketers as to which cohorts (i.e. groups of customers and/or…
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E-Commerce Data Science Use-Case
Contents: Background With the growing number of people looking to shop online, the e-commerce industry is expanding rapidly. In the context of this revolutionary growth, Data Science (DS) can maximize the value out of the vast amount of data available in online retail platforms like Amazon, bol or Shopify. The current DS priority focus is…
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E-Commerce ML/AI Classification
Contents: Introduction Let us look at the most popular supervised ML/AI use-case – classification of various clothing images to categorize clothing into several categories. The classification of fashion items in a photograph includes the identification of individual garments. The same has applications in social networking (Instagram, YouTube, Twitter, etc.), e-commerce (e.g. Shopify), and criminal law as…
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Start Your E-Commerce with Shopify
One of the most popular e-commerce website platforms that allow you to sell online with the most outstanding features is Shopify. Shopify is not a singular product—it’s not just a store builder or a tool to sell your products. Shopify is a commerce platform that offers a way to quickly launch your dream business and start selling…
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Start Your Shopify Business
Let us Build a Shopify Online Marketplace from Scratch: Build a professional Shopify store. Optimise a Shopify store for conversions. If you’re selling digital products online, you need Shopify to deliver your content. This is an easy way to maximize CLV, and run your online business with VA.
Digital High Science 