Category: Ecommerce

  • A Roadmap from Data Science to BI via ML

    A Roadmap from Data Science to BI via ML

    This post describes a Data Science (DS) roadmap, with relevant business applications. It has been written for aspiring data scientists, technical experts who work with data scientists, data-driven technology stakeholders, or anyone interested in learning about what DS is and what it’s used for. Why DS: The average base salary of a data scientist in […]

  • Build A Simple NLP/NLTK Chatbot

    Build A Simple NLP/NLTK Chatbot

    Featured Image – Canva. How Can Chatbots Help Improve Your Bottom-line?  A chatbot is a computer program or software that automates conversation with a user. They can be programmed with different responses based on what a user chooses or requests. Chatbots can provide real-time customer support and are therefore a valuable asset in many industries.  Contents: You can build an industry-specific […]

  • Cloud-Native Tech Status Update Q3 2022

    Cloud-Native Tech Status Update Q3 2022

    Cloud Computing Trends Q3 2022, market Share update key services IaaS PaaS FaaS Saas Cloud digital transformation all-the-way DevSecOps CI/Cd GitLab MLOps IoT Tech GCP gateway Big data Deloitte use-cases Stock markets Health Tech Cybersecurity Highlights Events Webinars AWS Storage E-training

  • Marketing Summer 2022 Update

    Marketing Summer 2022 Update

    Hubspot Marketing Summer 2022 Update: Brand Consistency 4 Personalization Trends + Tips US Consumer Trends 20 Content Marketing Examples 9 Automation Trends Top Shopping Trends 8 Easy SEO Basics Social Media Checklist Social Media Daily Checklist SME Marketing Ideas Tik-Tok Marketing Highlights YouTube Thumbnail Ecommerce SEO Strategy ABM Strategy Job Simulations – HR 20 Webinar Platforms 11 Aps for Marketers Interactive Marketing 5 Nonprofit Marketing Trends References

  • Simple E-Commerce Sales BI Analytics

    Simple E-Commerce Sales BI Analytics

    Good businesses learn from previous efforts and test future ideas using e-commerce analytics (ECA). ECA enable you to delve deep into historical BI data, and future forecasting so that you can make the optimized business decisions.  The key benefits of ECA are as follows: Let’s look at the warehouse optimization problem by analyzing Kaggle sales […]

  • Brazilian E-Commerce Showcase

    Brazilian E-Commerce Showcase

    This is a hands-on end-to-end Brazilian e-commerce use-case with detailed Exploratory Data Analysis (EDA) steps and business action items. We apply the RFM Segmentation and Customer Analysis to the Brazilian E-Commerce Public Dataset by Olist. It focuses on the lifetime value of customers, and it’s the preferred customer segmentation methodology for eCommerce businesses that focus on retention strategies more than on client acquisition.

  • A K-means Cluster Cohort E-Commerce

    A K-means Cluster Cohort E-Commerce

    K-means Clusters – Cohort Analysis applied to E-Commerce Understanding who your customers are and what they want is a fundamental part of any successful business. It can become increasingly challenging to create a one-size-fits-all customer profile. This is where the concept of cluster-based cohort analysis comes in. 

  • Telco Customer Churn/Retention Rate ML/AI Strategies that Work!

    Telco Customer Churn/Retention Rate ML/AI Strategies that Work!

    Telco Customer Churn/Retention Rate ML/AI Strategies that Work! Machine learning could predict customers with high probability to churn! Cohort analysis is a way to understand customer churn (aka attrition). In doing so, we maximize the ratio max [ (Customer Retention Rate)/(Customer Churn Rate) ]

  • AI-Powered Customer Churn Prediction

    AI-Powered Customer Churn Prediction

    AI-Powered Customer Churn Prediction Churn is a good indicator of growth potential. Churn rates track lost customers, and growth rates track new customers—comparing and analyzing both of these metrics tells you exactly how much your business is growing over time. In this project, we explored the churn rate in-depth and examined an example implementation of a ML/AI churn rate prediction system.

  • E-Commerce Cohort Analysis in Python

    Cohort Analysis in E-Commerce Marketing Cohort analysis (CA) is a method by which you can monitor the overall health of your marketing campaigns in terms of the customer retention rate. CA offers a unique opportunity to judge the efficiency of marketing efforts. It can also enlighten marketers as to which cohorts (i.e. groups of customers and/or […]