Top Fast-Growing Apps in 2023

This post was inspired by the recent OKTA Business at Work report and the follow-up Medium blogs by Leon Zucchini published in Apr 7 and Apr 24.

Table of Contents

1. Popular App Categories
2. 10 Fastest-Growing Apps
3. 10 Hottest New Apps
4. Summary
5. Explore More

Popular App Categories

• This year’s fastest growing list features a diverse pool of apps, ranging from tools for collaboration, communication, corporate travel, and HR to a cloud platform, a developer tool, and a security tool.
• Travel has rebounded in a big way: we’re talking 43% YoY growth by number of customers.
• The growth in multi-cloud adoption shows no sign of slowing down.
• Apps for our lives: the line between work and personal life is blurrier than ever.
• Security: remote and hybrid workforces are here to stay, so protecting network access from the home office is a top priority.

10 Fastest-Growing Apps

• Kandji – an Apple device management and security tool, with 172% YoY growth by number of customers. This platform enables IT administrators to automate repetitive tasks and introduce new features to the device management space, making it an invaluable tool for IT teams looking to manage and secure remote devices.
• Grammarly – a writing assistant app that helps users communicate clearly and effectively. Grammarly’s AI-powered tool basically helps you proofread and edit all your texts. It checks for spelling, grammar, and punctuation mistakes — and also gives you suggestions to improve your writing style and tone.
• Bob – an HR tool that has been steadily gaining popularity. It offers a range of features, including out-of-the-box onboarding, workflows, performance management, and compensation management.
• Notion is a collaborative workspace that combines note-taking, task management, and project organization in one seamless interface. The platform can be adapted to any workflow, making it ideal for teams of all sizes to work together and share information.
• Prisma Access by Palo Alto Networks aims to provide a safe connection to the internet, cloud, and data center applications for all of your users, no matter where they are located.
• Navan is a business travel and expense management solution. The platform includes reportable expenses, productivity features, corporate card management, and policy controls.
• GitLab – the most comprehensive DevSecOps Platform. This web-based DevOps platform helps companies and professionals innovate and create software faster and more securely.
• Ironclad is a digital contract management platform. It is built to handle all different types of contracts — legal, sales, finance, HR, marketing, procurement, and more — and to streamline every part of the process, from making to managing to storing, so that it is faster, more secure, and more efficient.
• Terraform Cloud – Automate infrastructure on any cloud. It is an app for teams to work together and manage Terraform runs in a consistent and reliable environment. It streamlines the entire process of provisioning, compliance, and management of any cloud, data center, and service — so you can focus on infrastructure automation.
• Figma is a cloud-based design tool that has become increasingly popular among designers and product teams working remotely or in the office. Built for collaboration, this web-based vector graphics editor makes it easy for multiple users to give feedback and work together in sync on the same design project. Its simple and intuitive interface, alongside a large library of design resources, allows users to quickly create any design or prototype.

10 Hottest New Apps

• Chat by Copy.ai is an AI-powered chat (ChatGPT) with real-time data that helps users get things done more efficiently.
• Chat.D-ID enables you to video chat with AI in a human-like manner, making AI more accessible worldwide. It allows you to engage in natural and intelligent conversations on a wide range of topics, by bridging the gap between humans and machines.
• GoIT LMS – is an innovative learning management system (LMS) designed to jumpstart your career in technology. As an educational platform, it aims to revolutionize the way we learn by bringing joy and excitement to the process.
• GPT-4 – LLM that exhibits human-level performance. This new model from OpenAI is a large multimodal system that can accept both image and text inputs and generate text outputs. And it has been designed to exhibit human-level performance on various professional and academic benchmarks.
• Anyone – this revolutionary networking app focuses on quick five-minute phone calls, centered around predefined topics, making it easy to jump into a conversation with anyone. 
• Collato is a platform that aims to solve the challenges of today’s remote, fast-paced, and tool-heavy way of working. It functions as a collective brain for product teams, enabling managers to make information readily accessible to their team members in one space. The app allows users to store documents in a knowledge map, where they will be connected and organized. Stakeholders can ask product-related questions and receive instant, human-like answers. It can help structure user research, build project wikis, and magnify product smarts by making data-driven decisions with ease.
• Attio – Customizable, collaborative CRM for startups. It is a CRM app that combines the power of advanced data architecture with the simplicity of no-code software. Its mission is to provide businesses with a beautiful and intuitive CRM that is powerful enough to scale with their growth.
• Hevy – Log your workouts, track your progress & follow your friends. It is an app for gym-goers that offers simple workout logging, insightful analytics, and a motivating social experience with friends and others. The app provides insightful analytics to help users examine their workout performance and offers a motivating social experience with friends and other gym athletes.
• Causal for Startups – Put finance on autopilot. It is a financial planning platform designed for early-stage companies looking to spend less time on planning and reporting, and more time growing your business.
• Trumpet was created to speed up the sales cycle and make buying software a better experience. Its main feature are the Pods, auto-personalized microsites where buyers and sellers can collaborate to get a deal done, quicker. These microsites are interactive, centralized, and trackable spaces where sellers can add all the content and buyers can make comments, annotations, and interact with mutual action plans.

Summary

The following trends are set to shake-up the (Mobile) App industry:

• Commitment to content collaboration apps, security tools, and sales and marketing tools.
• The increasing importance of best-of-breed apps and tools.
• Continued enterprise migration to the cloud, increasingly supported by multiple clouds.
• A wrap-around approach to secure remote work through remote access solutions and higher-assurance factors in MFA deployments.
• Continued progress toward a Zero Trust future with the increased deployment of Zero Trust configurations.

A few of the most well-liked app development for 2023 include augmented reality, chatbots, and AI. The aforementioned trends can help you keep up with the most recent trends and make sure that your app is out in front of the competition.

Explore More

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