Category: MarTech
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Unsupervised ML Clustering, Customer Segmentation, Cohort, Market Basket, Bank Churn, CRM, ABC & RFM Analysis – A Comprehensive Guide in Python
Table of Clickable Contents Motivation Methods Open-Source Datasets This file contains the basic information (ID, age, gender, income, and spending score) about the customers. Online retail is a transnational data set which contains all the transactions occurring between 01/12/2010 and 09/12/2011 for a UK-based and registered non-store online retail. The company mainly sells unique all-occasion…
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Top Fast-Growing Apps in 2023
This post was inspired by the recent OKTA Business at Work report and the follow-up Medium blogs by Leon Zucchini published in Apr 7 and Apr 24. Table of Contents Popular App Categories 10 Fastest-Growing Apps 10 Hottest New Apps Summary The following trends are set to shake-up the (Mobile) App industry: A few of…
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The $0 MarTech Stack for Small Business
Table of Contents Automation 10 Best Free Marketing Automation Software: Freshmarketer HubSpot Marketing Ortto Omnisend EngageBay Zoho Campaigns MailChimp Drip SendinBlue Email Each tool in this list can be used individually or combined with additional 3 products: Phantombuster Zapier Customers.ai We are now firmly in the age of automation. As big data trends show the rise of…
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Overview of AWS Tech Portfolio 2023
This article provides with an overview of 50+ Amazon Web Services (AWS) 2023. AWS is the leading vendor of cloud services and infrastructure, dominating the cloud computing market: Amazon net sales increased by 15% to $127.1 billion in Q3 2022 as compared to $110.8 billion in Q3 2021. AWS segment sales increased by 27% year-over-year to reach…
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Testing & Applications of Best AI Content Detector vs Generator APIs for Improved SEO & Social Media Marketing
Featured Photo by Tara Winstead on Pexels This is an AI-powered digital marketing project focused on QC testing and relevant business applications of top AI content detectors to be tested against 14 Best Free AI Content Generator & AI Writers For 2023. Table of Contents: 5 AI Content Detector APIs 14 AI Content Generator APIs…
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Top Digital Marketing Trends 2022-Q2’23
Following Hubspot, let’s summarize top digital marketing trends 2022-Q1’23 with the focus on social media marketing, influencer marketing (#1 emerging trend), short-form video content, investments into Twitter Spaces (TS), and mobile marketing strategy. Key points to consider: The most common video marketing goals brands hope to achieve this year are: driving brand awareness, educating consumers…
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A Roadmap from Data Science to BI via ML
This post describes a Data Science (DS) roadmap, with relevant business applications. It has been written for aspiring data scientists, technical experts who work with data scientists, data-driven technology stakeholders, or anyone interested in learning about what DS is and what it’s used for. Why DS: The average base salary of a data scientist in…
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The ABC Guide to WordPress SEO/SEM
Featured Photo by Photo by Miguel Á. Padriñán from Pexels. Following our ongoing successful cooperation with the SEO PowerSuite and Semrush teams, today we’ll discuss search engine optimization (SEO) marketing. Our ultimate goal is to develop business strategies for attracting leads, generating sales, and more. Contents: Why WordPress SEO? Fast, free and customizable for every…
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Build A Simple NLP/NLTK Chatbot
Featured Image – Canva. How Can Chatbots Help Improve Your Bottom-line? A chatbot is a computer program or software that automates conversation with a user. They can be programmed with different responses based on what a user chooses or requests. Chatbots can provide real-time customer support and are therefore a valuable asset in many industries. Contents: You can build an industry-specific…
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The 5-Step Tech Blogging Roadmap
“The life of a blogger is always intense.” – Repo Man Follow this blogging zero-to-hero guide and learn the 5 essential steps to write and publish your first tech blog post. This is an optimized roadmap that contains actionable tips for the aspirational rookie writer. It is designed to get Fortune 500 companies hooked on…
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Cloud-Native Tech Autumn 2022 Fair
Let’s dive deeper into the cloud-native tech trends and features to follow in Q4 2022 and beyond. Contents: Markets Services Serverless Cybersecurity DevSecOps ML/AI/IoT Use-Cases Events Training Explore More Infographic
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Top 10 Most Upvoted Apps Sept ’22
Following Leon Zucchini, let’s consider the latest roundup of the 10 most upvoted brand-new apps, hits on ProductHunt in September 2022. These are xTiles Polywork MeltingSpot Arcade Appwrite Jimo Popsy Typed Growth.Design and of course the best search engine Curiosity.
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Technology Focus Weekly Update 16 Oct ’22
Get top data-driven technology highlights of the week: new SaaS products, tech business applications and learnings of the week: DevOps, DevSecOps, Cybersecurity, public cloud platforms (AWS/GCP/Azure), MarTech, ML/AI, MLOPs, NLP, edtech, e-courses, upcoming events, and related Infographics. Contents: DevOps November 8th, 2022 | 11 a.m. ET Providing reliable and secure services doesn’t just happen. Traditionally,…
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Marketing Q3 ’22 Round-Up
This is review of Marketing Q3 ’22 trends: medium digest Hubspot Insights All of SEO
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Cloud-Native Tech Status Update Q3 2022
Cloud Computing Trends Q3 2022, market Share update key services IaaS PaaS FaaS Saas Cloud digital transformation all-the-way DevSecOps CI/Cd GitLab MLOps IoT Tech GCP gateway Big data Deloitte use-cases Stock markets Health Tech Cybersecurity Highlights Events Webinars AWS Storage E-training
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10 AI-Powered Websites for Content Writers
Following the recent blog, I recommend the following 10 mind-blowing AI websites you probably didn’t know existed: Remove unwanted things from images in seconds. AI model drawing images from any prompt! #craiyon A better, 10x faster way to write interview questions profile bio blogs landing page copies YouTube descriptions SEO titles testimonials & reviews etc. Font pairing made simple…
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Marketing Summer 2022 Update
Hubspot Marketing Summer 2022 Update: Brand Consistency 4 Personalization Trends + Tips US Consumer Trends 20 Content Marketing Examples 9 Automation Trends Top Shopping Trends 8 Easy SEO Basics Social Media Checklist Social Media Daily Checklist SME Marketing Ideas Tik-Tok Marketing Highlights YouTube Thumbnail Ecommerce SEO Strategy ABM Strategy Job Simulations – HR 20 Webinar…
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Simple E-Commerce Sales BI Analytics
Good businesses learn from previous efforts and test future ideas using e-commerce analytics (ECA). ECA enable you to delve deep into historical BI data, and future forecasting so that you can make the optimized business decisions. The key benefits of ECA are as follows: Let’s look at the warehouse optimization problem by analyzing Kaggle sales…
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A K-means Cluster Cohort E-Commerce
K-means Clusters – Cohort Analysis applied to E-Commerce Understanding who your customers are and what they want is a fundamental part of any successful business. It can become increasingly challenging to create a one-size-fits-all customer profile. This is where the concept of cluster-based cohort analysis comes in.
Digital High Science 