The ABC Guide to WordPress SEO/SEM

Featured Photo by Photo by Miguel Á. Padriñán from Pexels.

Following our ongoing successful cooperation with the SEO PowerSuite and Semrush teams, today we’ll discuss search engine optimization (SEO) marketing. Our ultimate goal is to develop business strategies for attracting leads, generating sales, and more.

  • SEO marketing is the process of improving your website’s ranking in search results on Google, Bing, and other search engines. Increasing your site’s organic ranking helps drive valuable organic traffic to your website.
  • On this page, the focus is on WordPress SEO, as per request of our followers.

Contents:

  1. Why WordPress SEO?
  2. Content
  3. Prerequisites
  4. Site Visibility
  5. Permalinks
  6. Headings
  7. Internal Links
  8. Tags/Categories
  9. Categories
  10. Tags
  11. Alt Text
  12. Analytics
  13. FAQ/Quiz
  14. Discussion
  15. Explore More
  16. Infographics

Why WordPress SEO?

Fast, free and customizable for every need, WordPress (WP) remains the best website builder for SEO marketing:  

  • SEO is a vital part of raising awareness about your brand – and it is also most likely the most economical marketing solution you’ll find, thanks to WordPress hosting.
  • WordPress accommodates native SEO features that are built into its source code and extended by a multitude of free and premium SEO plugins and themes.
  • WordPress is written largely in PHP, but it also incorporates proper HTML markup, so that WordPress sites can be easily understood and crawled by a variety of search engines. 
  • Most free and premium WordPress theme options contain proper HTML markup to accommodate search engine bots.
  • A number of WordPress SEO plugins can help site runners take advantage of all SEO opportunities. 
  • WordPress was originally designed as a blogging platform with the goal of helping everyone publish their message online, and this is reflected in the easy to use SEO tools for optimizing search engine visibility.             

Content

  • Set WP site visibility to increase SEO. 
  • Change permalinks or slugs on a blog.
  • Change permalinks or slugs on a web page.
  • Insert blog headings to blog using keywords.
  • Format an SEO friendly blog heading.
  • Add internal links to a blog.
  • Add categories and tags to a blog.
  • Add Alt Text to images.
  • Navigate WP website analytics.

Prerequisites

  • Create a WP account
  • Load your website editor
  • Learn how to build a website using WP

WP Home dashboard:

WP home dashboard

Site Visibility

Go to WP Admin

WP Admin

Then go to Comments -> Settings -> Reading -> Check these buttons

Site visibility settings

Go back to Settings and save changes.

Look at the permalinks on your WP website logs and pages.

Tip: URL contains words that are easy to read by search engines.

Load your website from the WP account

Load your WP post

Change your permalinks

WP permalinks
  • Make URL slug shorter
  • Separate words with hyphens
  • The slug has to be unique

Example:

URL slug

The same considerations apply to the page URL. Go back to home dashboard and go to Pages. Then go to Sites -> Pages and update the URL.

Press Update when you are done.

Headings

Create a new post. Copy/paste a text from the Word document in your folder. We should see the keywords highlighted. Let’s format the blocks by selecting Heading

Format the blocks/headings

Go back to the home dashboard and select the post

Go back to the text highlighted and Paste your URL.

Paste your link

Save the Draft.

Tags/Categories

Go back to dashboard and click Tags and Categories.

Categories

Create the Parent Categories and all relevant sub-Categoris.

Tags

Tags – submit all relevant keywords with comments.

Let’s add another image.

WP image.

Add new Tag and click relevant Categories.

Alt Text

Alt text = description of an image. Enhance user experience by typing a nice text. And then click Done.

Analytics

Go Home -> Website Tools (Marketing) and Stats (Analytics).

You see your analytics for your website

User location

Average visits per page

Search terms

WP Analytics (Stats)

FAQ/Quiz

FAQ Q1-2.
FAQ 3,4.
FAQ 5.
FAQ 6, 7.

Discussion

For SEO geeks:

Explore More

The 5-Step Tech Blogging Roadmap

Marketing Q3 ’22 Round-Up

10 AI-Powered Websites for Content Writers

Content Marketing

Brand Architecture: Google vs. Amazon

Infographics

The SEO Pyramid

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