Tag: marketing

  • Overview of AWS Tech Portfolio 2023

    Overview of AWS Tech Portfolio 2023

    This article provides with an overview of 50+ Amazon Web Services (AWS) 2023. AWS is the leading vendor of cloud services and infrastructure, dominating the cloud computing market: Amazon net sales increased by 15% to $127.1 billion in Q3 2022 as compared to $110.8 billion in Q3 2021. AWS segment sales increased by 27% year-over-year to reach…

  • Trending YouTube Video Data Science, NLP Predictions & Sentiment Analysis

    Trending YouTube Video Data Science, NLP Predictions & Sentiment Analysis

    Table of Contents Global YT WordCloud Let’s begin with the Kaggle YT TextHero dataset containing 3599 rows and 4 columns. Let’s set the working directory YOURPATH import osos.chdir(‘YOURPATH’) os. getcwd() and import all necessary modulesfrom wordcloud import WordCloud, STOPWORDSimport matplotlib.pyplot as pltimport pandas as pd Let’s read the input dataset df = pd.read_csv(r”youtube0.csv”, encoding =”latin-1″)…

  • Top Digital Marketing Trends 2022-Q1’23

    Top Digital Marketing Trends 2022-Q1’23

    Following Hubspot, let’s summarize top digital marketing trends 2022-Q1’23 with the focus on social media marketing, influencer marketing (#1 emerging trend), short-form video content, investments into Twitter Spaces (TS), and mobile marketing strategy. Key points to consider: The most common video marketing goals brands hope to achieve this year are: driving brand awareness, educating consumers…

  • The ABC Guide to WordPress SEO/SEM

    The ABC Guide to WordPress SEO/SEM

    Featured Photo by Photo by Miguel Á. Padriñán from Pexels. Following our ongoing successful cooperation with the SEO PowerSuite and Semrush teams, today we’ll discuss search engine optimization (SEO) marketing. Our ultimate goal is to develop business strategies for attracting leads, generating sales, and more. Contents: Why WordPress SEO? Fast, free and customizable for every…

  • Build A Simple NLP/NLTK Chatbot

    Build A Simple NLP/NLTK Chatbot

    Featured Image – Canva. How Can Chatbots Help Improve Your Bottom-line?  A chatbot is a computer program or software that automates conversation with a user. They can be programmed with different responses based on what a user chooses or requests. Chatbots can provide real-time customer support and are therefore a valuable asset in many industries.  Contents: You can build an industry-specific…

  • The 5-Step Tech Blogging Roadmap

    The 5-Step Tech Blogging Roadmap

    “The life of a blogger is always intense.” – Repo Man Follow this blogging zero-to-hero guide and learn the 5 essential steps to write and publish your first tech blog post. This is an optimized roadmap that contains actionable tips for the aspirational rookie writer. It is designed to get Fortune 500 companies hooked on…

  • Top 10 Most Upvoted Apps Sept ’22

    Top 10 Most Upvoted Apps Sept ’22

    Following Leon Zucchini, let’s consider the latest roundup of the 10 most upvoted brand-new apps, hits on ProductHunt in September 2022. These are xTiles Polywork MeltingSpot Arcade Appwrite Jimo Popsy Typed Growth.Design and of course the best search engine Curiosity.

  • Technology Focus Weekly Update 16 Oct ’22

    Technology Focus Weekly Update 16 Oct ’22

    Get top data-driven technology highlights of the week: new SaaS products, tech business applications and learnings of the week: DevOps, DevSecOps, Cybersecurity, public cloud platforms (AWS/GCP/Azure), MarTech, ML/AI, MLOPs, NLP, edtech, e-courses, upcoming events, and related Infographics. Contents: DevOps November 8th, 2022     |     11 a.m. ET Providing reliable and secure services doesn’t just happen.  Traditionally,…

  • Marketing Q3 ’22 Round-Up

    Marketing Q3 ’22 Round-Up

    This is review of Marketing Q3 ’22 trends: medium digest Hubspot Insights All of SEO

  • 10 AI-Powered Websites for Content Writers

    10 AI-Powered Websites for Content Writers

    Following the recent blog, I recommend the following 10 mind-blowing AI websites you probably didn’t know existed: Remove unwanted things from images in seconds. AI model drawing images from any prompt! #craiyon A better, 10x faster way to write interview questions profile bio blogs landing page copies YouTube descriptions SEO titles testimonials & reviews etc. Font pairing made simple…

  • Marketing Summer 2022 Update

    Marketing Summer 2022 Update

    Hubspot Marketing Summer 2022 Update: Brand Consistency 4 Personalization Trends + Tips US Consumer Trends 20 Content Marketing Examples 9 Automation Trends Top Shopping Trends 8 Easy SEO Basics Social Media Checklist Social Media Daily Checklist SME Marketing Ideas Tik-Tok Marketing Highlights YouTube Thumbnail Ecommerce SEO Strategy ABM Strategy Job Simulations – HR 20 Webinar…

  • HubSpot TikTok Marketing 2022

    HubSpot Free TikTok Marketing Guide 2022 by Pamela Bump @PamelaBump It’s getting difficult for marketers to ignore the popularity and influence of TikTok. Brands on TikTok are reaching younger audiences, increasing brand awareness, and going viral — all by leveraging the power of short-form video. Of course, it also helps that TikTok has over 1 billion active users…

  • Simple E-Commerce Sales BI Analytics

    Simple E-Commerce Sales BI Analytics

    Good businesses learn from previous efforts and test future ideas using e-commerce analytics (ECA). ECA enable you to delve deep into historical BI data, and future forecasting so that you can make the optimized business decisions.  The key benefits of ECA are as follows: Let’s look at the warehouse optimization problem by analyzing Kaggle sales…

  • Brazilian E-Commerce Showcase

    Brazilian E-Commerce Showcase

    This is a hands-on end-to-end Brazilian e-commerce use-case with detailed Exploratory Data Analysis (EDA) steps and business action items. We apply the RFM Segmentation and Customer Analysis to the Brazilian E-Commerce Public Dataset by Olist. It focuses on the lifetime value of customers, and it’s the preferred customer segmentation methodology for eCommerce businesses that focus…

  • 20 Top Social Media Sites

    The top 20 social media sites of 20221. Facebook — 2.9 billion MAUs2. YouTube — 2.2 billion MAUs3. WhatsApp — 2 billion MAUs4. Instagram — 2 billion MAUs6. WeChat — 1.26 billion MAUs7. TikTok — 1 billion MAUs8. Sina Weibo — 573 million MAUs9. QQ — 538.91 million MAUs10. Telegram — 550 million MAUs11. Snapchat…

  • A Weekday Market Research Update

    A Weekday Market Research Update

    Market technical analysis, research and ideas.

  • E-Commerce Cohort Analysis in Python

    Cohort Analysis in E-Commerce Marketing Cohort analysis (CA) is a method by which you can monitor the overall health of your marketing campaigns in terms of the customer retention rate. CA offers a unique opportunity to judge the efficiency of marketing efforts. It can also enlighten marketers as to which cohorts (i.e. groups of customers and/or…

  • Brand Architecture: Google vs. Amazon

    This report builds and examines the brand architecture of two brands – GCP and AWS – in the Cloud Computing (CC) sector. The positioning of CC, while initially seen as a disruptive technology influence on both buyers and seller prospects, is now evolving into a trade-off between low-cost arbitrage and added value QoS. You will…

  • LegalTech Law-as-a-Service (LaaS)

    LegalTech Law-as-a-Service (LaaS)

    Law-as-a-Service (LaaS) Global Legal Market SWOT Analysis Deloitte Example: 16 AI Projects Legal Tech Portfolio Legal Tech Agile/Scrum/HR Analysis Key LaaS Components LaaS On-Prem/Virtual Workspace Cloud Computing (CC) LA Virtualization

  • How to Build a MarTech Stack from Scratch