- Marketing technology (aka martech) refers to an integrated set of digital tools designed to help you optimize your online marketing campaigns.
- To manage CI between individual products within the umbrella of Marketing Ops, we are developing customer data platforms (CDPs) to serve as a centralized control center for our increasingly complex martech stacks.
- In this post, we will review key components and best free martech SaaS tools for startups.
- We’ve broken down these tools into 10 categories:
- Marketing Automation Software
- Social Media Software
- SEO Software
- Lead Generation Software
- Graphic Design Software
- PR Software
- Email Marketing Software
- Project Management Software
- Conversion Rate Optimization (CRO) Software
- Content Marketing Software
- We begin with a strong martech foundation represented by 6 core types of martech stack tools: CMS, CRM, SEO, paid ads, email marketing, and analytics.
Table of Contents
Automation
10 Best Free Marketing Automation Software:
Freshmarketer
HubSpot Marketing
Ortto
Omnisend
EngageBay
Zoho Campaigns
MailChimp
Drip
SendinBlue Email
Each tool in this list can be used individually or combined with additional 3 products:
Phantombuster
Zapier
Customers.ai
We are now firmly in the age of automation. As big data trends show the rise of new technologies such as, 5G, and AI will make martech a fully automated ecosystem.
Social Media
The 7 Best Free Social Media Management Tools in 2023
SEO
Ubersuggest
SpyFu
SEMrush
BuzzSumo
Yoast SEO Plugin
All of these tools work GREAT in 2023.
The additional group of SEO products of interest is as follows:
- . Answer The Public
- 2. Woorank’s SEO & Website Analysis Tool
- 3. Animalz Revive
- 4. CanIRank
- 5. Google’s Mobile-Friendly Test
- 6. Seed Keywords
- 7. Exploding Topics
- 8. Seobility
- 9. Ubersuggest
- 10. BROWSEO
- 11. Detailed.com
- 12. Google Search Console
- 13. SERPerator
- 14. Screaming Frog
- 15. Google Analytics
- 16. Reddit Keyword Research Tool
- 17. Yoast WordPress Plugin
- 18. Panguin Tool
- 19. Wordtracker Scout
- 20. Lipperhey
- 21. Bing Webmaster Tools
- 22. Dareboost
- 23. Siteliner
- 24. KWFinder
- 25. People Also Ask
- Bonus #1. Bulk Google Rank Checker
- Bonus #2. LSI Graph
Lead Generation
Customers.ai
FindThatLead
See more products here.
Graphic Design
Canva
Visme
PlaceIt
PR
Muck Rack
HARO
Read more about Best Free Public Relations Software.
MailChimp
Mailer Lite
PM
Trello
Miro
CRO
Customers.ai
HotJar
Google Optimize
CM
Quuu
Workflow by GrowthHackers
Wistia
Customers.ai
Summary
Let’s summarize our martech review in the following 5 pro tips:
- Connect all data sources.
- Combine attribution and deep linking in a single tool.
- Use scripting languages (Python, R and SQL) for automation.
- Make use of deep linking and marketing automation.
- Collaborate with a data specialist.
Explore More
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Top 10 Most Upvoted Apps Sept ’22
The 5-Step Tech Blogging Roadmap
A Simple YouTube Download NLP GUI
Build A Simple NLP/NLTK Chatbot
The ABC Guide to WordPress SEO/SEM
Top 8 Free AI APIs for Content Design 2023
Top Digital Marketing Trends 2022-Q1’23
Trending YouTube Video Data Science, NLP Predictions & Sentiment Analysis
Video Game Sales Data Visualization, Wrangling and Market Analysis in Python
WordPress SEO:
- Set site visibility to increase SEO.
- Change permalinks or slugs on a blog.
- Change permalinks or slugs on a web page.
- Insert blog headings to blog using keywords.
- Format an SEO friendly blog heading.
- Add internal links to a blog.
- Add categories and tags to a blog.
- Add Alt Text to images.
- Navigate website analytics.
YouTube Video:
Infographics:
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