Tag: 'marketingtips
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Unsupervised ML, K-Means Clustering & Customer Segmentation
The goal of this post is to describe the most popular, easy-to-use, and effective data-driven techniques that help organizations streamline their operations, build effective relationships with with individual people (customers, service users, colleagues, or suppliers), increase sales, improve customer service, and increase profitability. Customer Segmentation (CS) is a core concept in this technology. This is the…
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The $0 MarTech Stack for Small Business
The post is a comprehensive guide to marketing technology, or martech. It covers the development of customer data platforms for managing marketing operations, as well as ten categories of free martech SaaS tools useful for startups. The categories include marketing automation, social media, SEO, lead generation, graphic design, PR, email marketing, project management, conversion rate…
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Top Digital Marketing Trends ’23
In 2023, digital marketing trends focus on social media, influencer marketing, short-form video, investments in Twitter Spaces, and mobile strategy. Key points include website traffic sources, new platforms like Instagram Live Rooms, marketing channels, and device traffic breakdown. Video marketing, influencer trends, and B2B vs. B2C marketing strategies also shape the future.
