Tag: Ecommerce

  • Brazilian E-Commerce Showcase

    Brazilian E-Commerce Showcase

    This is a hands-on end-to-end Brazilian e-commerce use-case with detailed Exploratory Data Analysis (EDA) steps and business action items. We apply the RFM Segmentation and Customer Analysis to the Brazilian E-Commerce Public Dataset by Olist. It focuses on the lifetime value of customers, and it’s the preferred customer segmentation methodology for eCommerce businesses that focus on retention strategies more than on client acquisition.

  • A K-means Cluster Cohort E-Commerce

    A K-means Cluster Cohort E-Commerce

    K-means Clusters – Cohort Analysis applied to E-Commerce Understanding who your customers are and what they want is a fundamental part of any successful business. It can become increasingly challenging to create a one-size-fits-all customer profile. This is where the concept of cluster-based cohort analysis comes in. 

  • AI-Powered Customer Churn Prediction

    AI-Powered Customer Churn Prediction

    AI-Powered Customer Churn Prediction Churn is a good indicator of growth potential. Churn rates track lost customers, and growth rates track new customers—comparing and analyzing both of these metrics tells you exactly how much your business is growing over time. In this project, we explored the churn rate in-depth and examined an example implementation of a ML/AI churn rate prediction system.

  • E-Commerce Cohort Analysis in Python

    Cohort Analysis in E-Commerce Marketing Cohort analysis (CA) is a method by which you can monitor the overall health of your marketing campaigns in terms of the customer retention rate. CA offers a unique opportunity to judge the efficiency of marketing efforts. It can also enlighten marketers as to which cohorts (i.e. groups of customers and/or […]

  • E-Commerce ML/AI Classification

    Introduction Let us look at the most popular supervised ML/AI use-case – classification of various clothing images to categorize clothing into several categories. The classification of fashion items in a photograph includes the identification of individual garments. The same has applications in social networking (Instagram, YouTube, Twitter, etc.), e-commerce (e.g. Shopify), and criminal law as well. […]

  • Start Your E-Commerce with Shopify

    One of the most popular e-commerce website platforms that allow you to sell online with the most outstanding features is Shopify. Shopify is not a singular product—it’s not just a store builder or a tool to sell your products. Shopify is a commerce platform that offers a way to quickly launch your dream business and start selling […]