Tag: Ecommerce

  • Unsupervised ML Clustering, Customer Segmentation, Cohort, Market Basket, Bank Churn, CRM, ABC & RFM Analysis – A Comprehensive Guide in Python

    Unsupervised ML Clustering, Customer Segmentation, Cohort, Market Basket, Bank Churn, CRM, ABC & RFM Analysis – A Comprehensive Guide in Python

    Table of Clickable Contents Motivation Methods Open-Source Datasets This file contains the basic information (ID, age, gender, income, and spending score) about the customers. Online retail is a transnational data set which contains all the transactions occurring between 01/12/2010 and 09/12/2011 for a UK-based and registered non-store online retail. The company mainly sells unique all-occasion…

  • Top Fast-Growing Apps in 2023

    Top Fast-Growing Apps in 2023

    This post was inspired by the recent OKTA Business at Work report and the follow-up Medium blogs by Leon Zucchini published in Apr 7 and Apr 24. Table of Contents Popular App Categories 10 Fastest-Growing Apps 10 Hottest New Apps Summary The following trends are set to shake-up the (Mobile) App industry: A few of…

  • Multi-Label Keras CNN Image Classification of MNIST Fashion Clothing

    Multi-Label Keras CNN Image Classification of MNIST Fashion Clothing

    The Fashion MNIST Dataset Fashion-MNIST is a dataset of Zalando’s article images—consisting of a training set of 60,000 examples and a test set of 10,000 examples. Each example is a 28×28 grayscale image, associated with a label from 10 classes: Each image pixel has a single pixel-value associated with it, indicating the lightness or darkness…

  • Brazilian E-Commerce Showcase

    Brazilian E-Commerce Showcase

    This is a hands-on end-to-end Brazilian e-commerce use-case with detailed Exploratory Data Analysis (EDA) steps and business action items. We apply the RFM Segmentation and Customer Analysis to the Brazilian E-Commerce Public Dataset by Olist. It focuses on the lifetime value of customers, and it’s the preferred customer segmentation methodology for eCommerce businesses that focus…

  • A K-means Cluster Cohort E-Commerce

    A K-means Cluster Cohort E-Commerce

    K-means Clusters – Cohort Analysis applied to E-Commerce Understanding who your customers are and what they want is a fundamental part of any successful business. It can become increasingly challenging to create a one-size-fits-all customer profile. This is where the concept of cluster-based cohort analysis comes in. 

  • AI-Powered Customer Churn Prediction

    AI-Powered Customer Churn Prediction

    AI-Powered Customer Churn Prediction Churn is a good indicator of growth potential. Churn rates track lost customers, and growth rates track new customers—comparing and analyzing both of these metrics tells you exactly how much your business is growing over time. In this project, we explored the churn rate in-depth and examined an example implementation of…

  • E-Commerce Cohort Analysis in Python

    Cohort Analysis in E-Commerce Marketing Cohort analysis (CA) is a method by which you can monitor the overall health of your marketing campaigns in terms of the customer retention rate. CA offers a unique opportunity to judge the efficiency of marketing efforts. It can also enlighten marketers as to which cohorts (i.e. groups of customers and/or…

  • E-Commerce ML/AI Classification

    Contents: Introduction Let us look at the most popular supervised ML/AI use-case – classification of various clothing images to categorize clothing into several categories. The classification of fashion items in a photograph includes the identification of individual garments. The same has applications in social networking (Instagram, YouTube, Twitter, etc.), e-commerce (e.g. Shopify), and criminal law as…

  • Start Your E-Commerce with Shopify

    One of the most popular e-commerce website platforms that allow you to sell online with the most outstanding features is Shopify. Shopify is not a singular product—it’s not just a store builder or a tool to sell your products. Shopify is a commerce platform that offers a way to quickly launch your dream business and start selling…