Category: Ecommerce
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Retail Sales, Store Item Demand Time-Series Analysis/Forecasting: AutoEDA, FB Prophet, SARIMAX & Model Tuning
This study compares and evaluates various forecasting models to predict sales and demand for retail businesses. The focus is on Time Series Analysis (TSA) methods such as FB Prophet and SARIMAX. The final FB Prophet model yields MAE=4.252 and MAPE=0.168, while SARIMAX models’ best performing variant achieves MAE=6.285 and MAPE=0.213. The study emphasizes the importance…
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An Overview of Video Games in 2023: Trends, Technology, and Market Research
The gaming industry is rapidly growing, projected to reach a revenue of $365.6 billion in 2023. Major trends include Web3 gaming, AI integration, and a push for consolidation. Fashion brands collaborate for virtual sales, and advances in gaming technology, such as AR/VR and cloud-based gaming, promise an even more immersive experience for gamers.
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Unsupervised ML, K-Means Clustering & Customer Segmentation
Table of Clickable Contents Motivation Methods Open-Source Datasets This file contains the basic information (ID, age, gender, income, and spending score) about the customers. Online retail is a transnational data set which contains all the transactions occurring between 01/12/2010 and 09/12/2011 for a UK-based and registered non-store online retail. The company mainly sells unique all-occasion…
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Top Fast-Growing Apps in 2023
The OKTA Business at Work report and blogs by Leon Zucchini discuss the fastest-growing and new app categories. Key trends include the growth of collaboration, communication, and travel apps, and the adoption of multi-cloud. Ten notable growing apps are Kandji, Grammarly, Bob, Notion, Prisma Access, Navan, GitLab, Ironclad, Terraform Cloud, and Figma. Emerging apps include…
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Overview of AWS Tech Portfolio 2023
This summary focuses on the extensive capabilities of Amazon Web Services (AWS) by 2023, highlighting its 27% year-on-year growth and a net sales increase to $127.1 billion. AWS emerges as the top cloud service provider, offering over 200 services including compute, storage, databases, networking, AI, and machine learning. It is constantly expanding operations, having opened…
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Top E-Commerce Trends in 2023
Featured Photo by PhotoMIX Company on Pexels Best E-Commerce Platforms (January 2023): Top e-commerce platforms make it both easy and affordable to build a successful online store. Of course, with so many good options on the market, choosing the right system for your needs can be a challenge. To help, we put together this list…
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SARIMAX Forecasting of Online Food Delivery Sales
This article provides a beginner-friendly guide to understanding and evaluating ARIMA-based time-series forecasting models such as SARIMA and SARIMAX. It focuses on an QC-optimized SARIMA(X) model to forecast the e-commerce sales of a food delivery company. The post covers essential concepts, data processing, model comparisons, and insights. It also includes a comparison between SARIMA and…
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A Roadmap from Data Science to BI via ML
The blog post presents a comprehensive roadmap to Data Science (DS), providing an overview of career prospects, the field’s intersections with Mathematics, Statistics, and Computer Science, and its business relevance. The text details the earning potential of data scientists and the steps towards becoming one, including Data Analysis, Machine Learning, and Business Intelligence. It highlights…
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Build A Simple NLP/NLTK Chatbot
Chatbots are computer programs that automate conversations with users, providing real-time customer support and industry-specific solutions. This example demonstrates creating a chatbot using Python within Jupyter IDE and implementing simple dialogue. Chatbots are widely used in digital marketing for various business applications, such as customer service, sales, FAQ, shopping, and marketing.
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Cloud-Native Tech Status Update Q3 2022
Cloud Computing Trends Q3 2022, market Share update key services IaaS PaaS FaaS Saas Cloud digital transformation all-the-way DevSecOps CI/Cd GitLab MLOps IoT Tech GCP gateway Big data Deloitte use-cases Stock markets Health Tech Cybersecurity Highlights Events Webinars AWS Storage E-training
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Marketing Summer 2022 Update
Hubspot Marketing Summer 2022 Update: Brand Consistency 4 Personalization Trends + Tips US Consumer Trends 20 Content Marketing Examples 9 Automation Trends Top Shopping Trends 8 Easy SEO Basics Social Media Checklist Social Media Daily Checklist SME Marketing Ideas Tik-Tok Marketing Highlights YouTube Thumbnail Ecommerce SEO Strategy ABM Strategy Job Simulations – HR 20 Webinar…
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Simple E-Commerce Sales BI Analytics
Good businesses learn from previous efforts and test future ideas using e-commerce analytics (ECA). ECA enable you to delve deep into historical BI data, and future forecasting so that you can make the optimized business decisions. The key benefits of ECA are as follows: Let’s look at the warehouse optimization problem by analyzing Kaggle sales…
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Brazilian E-Commerce Showcase
This is a hands-on end-to-end Brazilian e-commerce use-case with detailed Exploratory Data Analysis (EDA) steps and business action items. We apply the RFM Segmentation and Customer Analysis to the Brazilian E-Commerce Public Dataset by Olist. It focuses on the lifetime value of customers, and it’s the preferred customer segmentation methodology for eCommerce businesses that focus…
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K-means Cluster Cohort E-Commerce
K-means Clusters – Cohort Analysis applied to E-Commerce Understanding who your customers are and what they want is a fundamental part of any successful business. It can become increasingly challenging to create a one-size-fits-all customer profile. This is where the concept of cluster-based cohort analysis comes in.
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Customer Churn/Retention Rate ML/AI Strategies that Work!
Telco Customer Churn/Retention Rate ML/AI Strategies that Work! Machine learning could predict customers with high probability to churn! Cohort analysis is a way to understand customer churn (aka attrition). In doing so, we maximize the ratio max [ (Customer Retention Rate)/(Customer Churn Rate) ]
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AI-Powered Customer Churn Prediction
AI-Powered Customer Churn Prediction Churn is a good indicator of growth potential. Churn rates track lost customers, and growth rates track new customers—comparing and analyzing both of these metrics tells you exactly how much your business is growing over time. In this project, we explored the churn rate in-depth and examined an example implementation of…
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E-Commerce Cohort Analysis in Python
Cohort analysis (CA) is a beneficial tool in e-commerce marketing to monitor campaign health, particularly in customer retention rates. By grouping customers into cohorts, marketers can assess the effectiveness of their efforts, track customer behaviors, and identify the most valuable demographic segments. The article exemplifies how CA can be applied to customer transaction data using…
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E-Commerce Data Science Use-Case
In response to the surge of online shopping, a Data Science (DS) based customer analytics platform focusing on customer profiling, sentiment analysis, and customer lifetime value prediction is being developed. This platform utilizes the Exploratory Data Analysis (EDA) pipeline employing the Python library, Pandas. The platform is capable of product recommendation, customer trend analysis, sales…
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E-Commerce ML/AI Classification
The article outlines the process of using TensorFlow to categorize clothing images. It involves pre-processing data, building an ML model, and making predictions. The application relies on Python and Jupyter Anaconda IDE, using the tf.keras high-level API. The dataset comprises 60,000 grayscale images in various fashion categories, with data divided into training and testing sets…
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Start Your Shopify Business
Let us Build a Shopify Online Marketplace from Scratch: Build a professional Shopify store. Optimise a Shopify store for conversions. If you’re selling digital products online, you need Shopify to deliver your content. This is an easy way to maximize CLV, and run your online business with VA.
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