Category: Digital Marketing
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Anomaly Detection using the Isolation Forest Algorithm
The post describes the application of Isolation Forest, an unsupervised anomaly detection algorithm, to identify abnormal patterns in financial and taxi ride data. The challenge is to accurately distinguish normal and abnormal data points for fraud detection, fault diagnosis, and outlier identification. Using real-world datasets of financial transactions and NYC taxi rides, the algorithm successfully…
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An Overview of Video Games in 2023: Trends, Technology, and Market Research
The gaming industry is rapidly growing, projected to reach a revenue of $365.6 billion in 2023. Major trends include Web3 gaming, AI integration, and a push for consolidation. Fashion brands collaborate for virtual sales, and advances in gaming technology, such as AR/VR and cloud-based gaming, promise an even more immersive experience for gamers.
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Customer Reviews NLP Spacy Analysis and ML/AI Demand Forecasting of the Steam PC Video Game Service
Steam, a leading digital distribution platform for PC gaming, has seen over 6000 new games released in 2022, averaging over 34 games each day. This post aims to conduct comprehensive customer reviews NLP sentiment analysis and ML/AI demand forecasting using public-domain datasets. It covers EDA, NLP Spacy analysis, ML/AI pipeline, model validation, word clouds, and…
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Unsupervised ML, K-Means Clustering & Customer Segmentation
Table of Clickable Contents Motivation Methods Open-Source Datasets This file contains the basic information (ID, age, gender, income, and spending score) about the customers. Online retail is a transnational data set which contains all the transactions occurring between 01/12/2010 and 09/12/2011 for a UK-based and registered non-store online retail. The company mainly sells unique all-occasion…
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Top Fast-Growing Apps in 2023
The OKTA Business at Work report and blogs by Leon Zucchini discuss the fastest-growing and new app categories. Key trends include the growth of collaboration, communication, and travel apps, and the adoption of multi-cloud. Ten notable growing apps are Kandji, Grammarly, Bob, Notion, Prisma Access, Navan, GitLab, Ironclad, Terraform Cloud, and Figma. Emerging apps include…
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The $0 MarTech Stack for Small Business
The post is a comprehensive guide to marketing technology, or martech. It covers the development of customer data platforms for managing marketing operations, as well as ten categories of free martech SaaS tools useful for startups. The categories include marketing automation, social media, SEO, lead generation, graphic design, PR, email marketing, project management, conversion rate…
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Overview of AWS Tech Portfolio 2023
This summary focuses on the extensive capabilities of Amazon Web Services (AWS) by 2023, highlighting its 27% year-on-year growth and a net sales increase to $127.1 billion. AWS emerges as the top cloud service provider, offering over 200 services including compute, storage, databases, networking, AI, and machine learning. It is constantly expanding operations, having opened…
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Testing & Applications of Best AI Content Detector vs Generator APIs
This is an AI-powered digital marketing project that tests and discusses applications of top AI content detectors and generators. It reviewed 14 AI content generator and 5 AI detector APIs for 2023 and tested for results. It additionally explored utilizing AI to improve SEO performance, including competitor analysis, discovery of high-potential keywords and topics, and…
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Top Digital Marketing Trends ’23
In 2023, digital marketing trends focus on social media, influencer marketing, short-form video, investments in Twitter Spaces, and mobile strategy. Key points include website traffic sources, new platforms like Instagram Live Rooms, marketing channels, and device traffic breakdown. Video marketing, influencer trends, and B2B vs. B2C marketing strategies also shape the future.
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Top 8 Free AI APIs for Content Design 2023
The post features a variety of AI-powered tools for content creation, including photo restoration, copywriting, and content generation. It showcases various AI systems such as GFPGAN for photo improvement, Copy.ai for copywriting, Notion.ai for generating insights, and Lumen5 for video creation. Lalal.ai is highlighted for audio stem splitting. Additionally, it offers links to explore more…
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A Roadmap from Data Science to BI via ML
The blog post presents a comprehensive roadmap to Data Science (DS), providing an overview of career prospects, the field’s intersections with Mathematics, Statistics, and Computer Science, and its business relevance. The text details the earning potential of data scientists and the steps towards becoming one, including Data Analysis, Machine Learning, and Business Intelligence. It highlights…
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The ABC Guide to WordPress SEO/SEM
This post discusses the importance of SEO marketing, with a focus on Wordpress. It highlights the inherent SEO features of Wordpress which include native SEO characteristics, PHP and HTML markup, and SEO plugins. Various SEO optimization strategies are highlighted, including adjusting permalinks, post headings, and internal links, adding categories and tags, and using Alt Text…
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Build A Simple NLP/NLTK Chatbot
Chatbots are computer programs that automate conversations with users, providing real-time customer support and industry-specific solutions. This example demonstrates creating a chatbot using Python within Jupyter IDE and implementing simple dialogue. Chatbots are widely used in digital marketing for various business applications, such as customer service, sales, FAQ, shopping, and marketing.
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The 5-Step Tech Blogging Roadmap
“The life of a blogger is always intense.” – Repo Man Follow this blogging zero-to-hero guide and learn the 5 essential steps to write and publish your first tech blog post. This is an optimized roadmap that contains actionable tips for the aspirational rookie writer. It is designed to get Fortune 500 companies hooked on…
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Cloud-Native Tech Autumn 2022 Fair
Let’s dive deeper into the cloud-native tech trends and features to follow in Q4 2022 and beyond. Contents: Markets Services Serverless Cybersecurity DevSecOps ML/AI/IoT Use-Cases Events Training Explore More Infographic
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Top 10 Most Upvoted Apps Sept ’22
Following Leon Zucchini, let’s consider the latest roundup of the 10 most upvoted brand-new apps, hits on ProductHunt in September 2022. These are xTiles Polywork MeltingSpot Arcade Appwrite Jimo Popsy Typed Growth.Design and of course the best search engine Curiosity.
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Technology Focus Weekly Update 16 Oct ’22
Get top data-driven technology highlights of the week: new SaaS products, tech business applications and learnings of the week: DevOps, DevSecOps, Cybersecurity, public cloud platforms (AWS/GCP/Azure), MarTech, ML/AI, MLOPs, NLP, edtech, e-courses, upcoming events, and related Infographics. Contents: DevOps November 8th, 2022 | 11 a.m. ET Providing reliable and secure services doesn’t just happen. Traditionally,…
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Marketing Q3 ’22 Round-Up
This is review of Marketing Q3 ’22 trends: medium digest Hubspot Insights All of SEO
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Cloud-Native Tech Status Update Q3 2022
Cloud Computing Trends Q3 2022, market Share update key services IaaS PaaS FaaS Saas Cloud digital transformation all-the-way DevSecOps CI/Cd GitLab MLOps IoT Tech GCP gateway Big data Deloitte use-cases Stock markets Health Tech Cybersecurity Highlights Events Webinars AWS Storage E-training
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10 AI-Powered Websites for Content Writers
The content introduces ten innovative AI-powered websites, including Magic Eraser for image editing, Craiyon for AI-generated drawings, Rytr for fast content creation, Thing Translator for language translation via images, AutoDraw for automatic sketching, Fontjoy for AI-based font pairing, Talk to Books for referencing a collection of over 100,000 books, ‘This Person Does Not Exist’ for…
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