Category: Digital Marketing
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A K-means Cluster Cohort E-Commerce
K-means Clusters – Cohort Analysis applied to E-Commerce Understanding who your customers are and what they want is a fundamental part of any successful business. It can become increasingly challenging to create a one-size-fits-all customer profile. This is where the concept of cluster-based cohort analysis comes in.
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Telco Customer Churn/Retention Rate ML/AI Strategies that Work!
Telco Customer Churn/Retention Rate ML/AI Strategies that Work! Machine learning could predict customers with high probability to churn! Cohort analysis is a way to understand customer churn (aka attrition). In doing so, we maximize the ratio max [ (Customer Retention Rate)/(Customer Churn Rate) ]
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Brand Architecture: Google vs. Amazon
This report builds and examines the brand architecture of two brands – GCP and AWS – in the Cloud Computing (CC) sector. The positioning of CC, while initially seen as a disruptive technology influence on both buyers and seller prospects, is now evolving into a trade-off between low-cost arbitrage and added value QoS. You will…
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LegalTech Law-as-a-Service (LaaS)
Law-as-a-Service (LaaS) Global Legal Market SWOT Analysis Deloitte Example: 16 AI Projects Legal Tech Portfolio Legal Tech Agile/Scrum/HR Analysis Key LaaS Components LaaS On-Prem/Virtual Workspace Cloud Computing (CC) LA Virtualization
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Start Your E-Commerce with Shopify
One of the most popular e-commerce website platforms that allow you to sell online with the most outstanding features is Shopify. Shopify is not a singular product—it’s not just a store builder or a tool to sell your products. Shopify is a commerce platform that offers a way to quickly launch your dream business and start selling…
Digital High Science 