Marketing Q3 ’22 Round-Up

Featured Photo by Fab Lentz on Unsplash

Medium Digest

• Pinterest Creator Rewards – fuel the growth and traffic of the niche sites.
• Market Research Reports are useful if your needs have to do with: Market sizing and forecast, Market leaders and their market share, Broad market trends, and Background material & general discovery.
• Show Off Your Brand in These Unexpected Moments – Underneath your product lid, In your order confirmation email, In your customer support comms, A surprise freebie, In your product instructions/descriptions @bungalow.creative
• Virtual Influencers — The Future of Brand Marketing? Why brands should endorse computer-generated influencers -Unlimited creative opportunities, 100% brand control, Long-term cost savings, Segue to the metaverse, and Better engagement than real-world influencers.
• The Best 3 Book Publishers for Data Science

Hands-on Machine Learning with Scikit-Learn, Keras & Tensorflow by Aurélien Géron

AI and Machine Learning for Coders by Laurence Moroney

Building Machine Learning Powered Applications by Emmanuel Ameisen

Deep Learning with Python by François Chollet

HubSpot Insights

• 10 Ways to Establish Yourself as an Industry Thought Leader

1. Maintain an active business blog
2. Contribute guest posts
3. Publish long-form content
4. Launch your own podcast
5. Speak at conferences/events
6. Answer questions on social media
7. Highlight your area of expertise
8. Dive into detail
9. Keep your ear to the ground
10. Listen to (and learn from) feedback

• Workforce Trends Marketing Managers Need to Know About in 2022

More than half of respondents also said they want to work for companies with a diverse and inclusive work culture. 

Regarding job satisfaction, 70% of survey respondents said they are satisfied with their current job, and 12% are dissatisfied.

Employee satisfaction significantly impacts your business’s bottom line, so it’s essential to know who they are, what they stand for, and what they want from their employers.

• How to Create Detailed Buyer Personas for Your Business

Buyer personas are semi-fictional representations of your ideal customers based on data and research. Buyer personas help you understand your customers (and prospective customers) better. This makes it easier for you to tailor your content, messaging, product development, and services to meet the specific needs, behaviors, and concerns of the members of your target audience.

• Why B2B Companies are Entering the Editorial Space

The B2B marketing industry is shifting.

The ad space is oversaturated.

You meet your audience where they’re at.

You establish yourself as an industry thought leader.

All of SEO

Core Web Vitals (CWV) are a set of metrics that help Google assess the overall performance of a webpage. These three metrics are:

• Largest Contentful Paint (LCP)
• First Input Delay (FID)
• Cumulative Layout Shift (CLS)

Topic Clustering Guide to Level Up Your Content Strategy

Grab this list of 18 must-track SEO KPIs and learn how to check the true value of your SEO efforts.

Meet the new keyword grouping tool in Rank Tracker – a time-saver that will help you:

●  easily group keywords with drag-and-drop

●  create subgroups for topical clustering

●  automatically group similar keywords

and lots more.

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