Category: Segmentation

  • NLP & Stock Impact of ChatGPT-Related Tweets

    NLP & Stock Impact of ChatGPT-Related Tweets

    This Python project extends a recent study on half a million tweets about OpenAI’s language model, ChatGPT. It uncovers public sentiment about this rapidly growing app and examines its impact on the future of AI-powered LLMs, including stock influences. The project uses data analysis techniques such as text processing, sentiment analysis, identification of key influencers,…

  • ML Prediction of High/Low Video Game Hits with Data Resampling and Model Tuning

    ML Prediction of High/Low Video Game Hits with Data Resampling and Model Tuning

    The post outlines a ML-based approach to forecast video game sales, using several techniques to enhance training, accuracy, and prediction. The Kaggle’s VGChartz dataset, containing sales data and other game-specific information, was used to build and refine the model. Several ML techniques including RandomForestClassifier and Logistic Regression yielded top predictors, with the critic’s score deemed…

  • An Overview of Video Games in 2023: Trends, Technology, and Market Research

    An Overview of Video Games in 2023: Trends, Technology, and Market Research

    The gaming industry is rapidly growing, projected to reach a revenue of $365.6 billion in 2023. Major trends include Web3 gaming, AI integration, and a push for consolidation. Fashion brands collaborate for virtual sales, and advances in gaming technology, such as AR/VR and cloud-based gaming, promise an even more immersive experience for gamers.

  • Unsupervised ML, K-Means Clustering & Customer Segmentation

    Unsupervised ML, K-Means Clustering & Customer Segmentation

    Table of Clickable Contents Motivation Methods Open-Source Datasets This file contains the basic information (ID, age, gender, income, and spending score) about the customers. Online retail is a transnational data set which contains all the transactions occurring between 01/12/2010 and 09/12/2011 for a UK-based and registered non-store online retail. The company mainly sells unique all-occasion…

  • Overview of AWS Tech Portfolio 2023

    Overview of AWS Tech Portfolio 2023

    This summary focuses on the extensive capabilities of Amazon Web Services (AWS) by 2023, highlighting its 27% year-on-year growth and a net sales increase to $127.1 billion. AWS emerges as the top cloud service provider, offering over 200 services including compute, storage, databases, networking, AI, and machine learning. It is constantly expanding operations, having opened…

  • AI-Driven Object Detection & Segmentation with Meta Detectron2 Deep Learning

    AI-Driven Object Detection & Segmentation with Meta Detectron2 Deep Learning

    The post introduces Detectron2, a powerful object detection and image recognition platform developed by Facebook AI Research (FAIR). It discusses the platform’s applications in computer vision research and production, as well as its capabilities such as panoptic segmentation and Densepose. The post also covers aspects of using Detectron2, including installation, model training, and inference, and…

  • A Roadmap from Data Science to BI via ML

    A Roadmap from Data Science to BI via ML

    The blog post presents a comprehensive roadmap to Data Science (DS), providing an overview of career prospects, the field’s intersections with Mathematics, Statistics, and Computer Science, and its business relevance. The text details the earning potential of data scientists and the steps towards becoming one, including Data Analysis, Machine Learning, and Business Intelligence. It highlights…

  • Marketing Summer 2022 Update

    Marketing Summer 2022 Update

    Hubspot Marketing Summer 2022 Update: Brand Consistency 4 Personalization Trends + Tips US Consumer Trends 20 Content Marketing Examples 9 Automation Trends Top Shopping Trends 8 Easy SEO Basics Social Media Checklist Social Media Daily Checklist SME Marketing Ideas Tik-Tok Marketing Highlights YouTube Thumbnail Ecommerce SEO Strategy ABM Strategy Job Simulations – HR 20 Webinar…

  • Brazilian E-Commerce Showcase

    Brazilian E-Commerce Showcase

    This is a hands-on end-to-end Brazilian e-commerce use-case with detailed Exploratory Data Analysis (EDA) steps and business action items. We apply the RFM Segmentation and Customer Analysis to the Brazilian E-Commerce Public Dataset by Olist. It focuses on the lifetime value of customers, and it’s the preferred customer segmentation methodology for eCommerce businesses that focus…

  • K-means Cluster Cohort E-Commerce

    K-means Cluster Cohort E-Commerce

    K-means Clusters – Cohort Analysis applied to E-Commerce Understanding who your customers are and what they want is a fundamental part of any successful business. It can become increasingly challenging to create a one-size-fits-all customer profile. This is where the concept of cluster-based cohort analysis comes in. 

  • Customer Churn/Retention Rate ML/AI Strategies that Work!

    Customer Churn/Retention Rate ML/AI Strategies that Work!

    Telco Customer Churn/Retention Rate ML/AI Strategies that Work! Machine learning could predict customers with high probability to churn! Cohort analysis is a way to understand customer churn (aka attrition). In doing so, we maximize the ratio max [ (Customer Retention Rate)/(Customer Churn Rate) ]