Category: MarTech

  • Simple E-Commerce Sales BI Analytics

    Simple E-Commerce Sales BI Analytics

    Good businesses learn from previous efforts and test future ideas using e-commerce analytics (ECA). ECA enable you to delve deep into historical BI data, and future forecasting so that you can make the optimized business decisions.  The key benefits of ECA are as follows: Let’s look at the warehouse optimization problem by analyzing Kaggle sales…

  • K-means Cluster Cohort E-Commerce

    K-means Cluster Cohort E-Commerce

    K-means Clusters – Cohort Analysis applied to E-Commerce Understanding who your customers are and what they want is a fundamental part of any successful business. It can become increasingly challenging to create a one-size-fits-all customer profile. This is where the concept of cluster-based cohort analysis comes in. 

  • 20 Top Social Media Sites

    The top social media sites in 2022 based on monthly active users are Facebook, YouTube, WhatsApp, and Instagram, with Facebook leading at 2.9 billion users. The key takeaway is to be selective with social media presence, focusing on platforms relevant to your brand’s target audience rather than spreading resources thinly across multiple platforms.

  • LegalTech Law-as-a-Service (LaaS)

    LegalTech Law-as-a-Service (LaaS)

    Law-as-a-Service (LaaS) Global Legal Market SWOT Analysis Deloitte Example: 16 AI Projects Legal Tech Portfolio Legal Tech Agile/Scrum/HR Analysis Key LaaS Components LaaS On-Prem/Virtual Workspace Cloud Computing (CC) LA Virtualization

  • How to Build a MarTech Stack from Scratch