Category: Digital Marketing

  • Marketing Summer 2022 Update

    Marketing Summer 2022 Update

    Hubspot Marketing Summer 2022 Update: Brand Consistency 4 Personalization Trends + Tips US Consumer Trends 20 Content Marketing Examples 9 Automation Trends Top Shopping Trends 8 Easy SEO Basics Social Media Checklist Social Media Daily Checklist SME Marketing Ideas Tik-Tok Marketing Highlights YouTube Thumbnail Ecommerce SEO Strategy ABM Strategy Job Simulations – HR 20 Webinar…

  • HubSpot TikTok Marketing 2022

    HubSpot Free TikTok Marketing Guide 2022 by Pamela Bump @PamelaBump It’s getting difficult for marketers to ignore the popularity and influence of TikTok. Brands on TikTok are reaching younger audiences, increasing brand awareness, and going viral — all by leveraging the power of short-form video. Of course, it also helps that TikTok has over 1 billion active users…

  • Simple E-Commerce Sales BI Analytics

    Simple E-Commerce Sales BI Analytics

    Good businesses learn from previous efforts and test future ideas using e-commerce analytics (ECA). ECA enable you to delve deep into historical BI data, and future forecasting so that you can make the optimized business decisions.  The key benefits of ECA are as follows: Let’s look at the warehouse optimization problem by analyzing Kaggle sales…

  • K-means Cluster Cohort E-Commerce

    K-means Cluster Cohort E-Commerce

    K-means Clusters – Cohort Analysis applied to E-Commerce Understanding who your customers are and what they want is a fundamental part of any successful business. It can become increasingly challenging to create a one-size-fits-all customer profile. This is where the concept of cluster-based cohort analysis comes in. 

  • Customer Churn/Retention Rate ML/AI Strategies that Work!

    Customer Churn/Retention Rate ML/AI Strategies that Work!

    Telco Customer Churn/Retention Rate ML/AI Strategies that Work! Machine learning could predict customers with high probability to churn! Cohort analysis is a way to understand customer churn (aka attrition). In doing so, we maximize the ratio max [ (Customer Retention Rate)/(Customer Churn Rate) ]

  • 20 Top Social Media Sites

    The top social media sites in 2022 based on monthly active users are Facebook, YouTube, WhatsApp, and Instagram, with Facebook leading at 2.9 billion users. The key takeaway is to be selective with social media presence, focusing on platforms relevant to your brand’s target audience rather than spreading resources thinly across multiple platforms.

  • Brand Architecture: Google vs. Amazon

    This report builds and examines the brand architecture of two brands – GCP and AWS – in the Cloud Computing (CC) sector. The positioning of CC, while initially seen as a disruptive technology influence on both buyers and seller prospects, is now evolving into a trade-off between low-cost arbitrage and added value QoS. You will…

  • LegalTech Law-as-a-Service (LaaS)

    LegalTech Law-as-a-Service (LaaS)

    Law-as-a-Service (LaaS) Global Legal Market SWOT Analysis Deloitte Example: 16 AI Projects Legal Tech Portfolio Legal Tech Agile/Scrum/HR Analysis Key LaaS Components LaaS On-Prem/Virtual Workspace Cloud Computing (CC) LA Virtualization

  • How to Build a MarTech Stack from Scratch