Tag: 'marketingtips

  • Unsupervised ML, K-Means Clustering & Customer Segmentation

    Unsupervised ML, K-Means Clustering & Customer Segmentation

    Table of Clickable Contents Motivation Methods Open-Source Datasets This file contains the basic information (ID, age, gender, income, and spending score) about the customers. Online retail is a transnational data set which contains all the transactions occurring between 01/12/2010 and 09/12/2011 for a UK-based and registered non-store online retail. The company mainly sells unique all-occasion…

  • The $0 MarTech Stack for Small Business

    The $0 MarTech Stack for Small Business

    The post is a comprehensive guide to marketing technology, or martech. It covers the development of customer data platforms for managing marketing operations, as well as ten categories of free martech SaaS tools useful for startups. The categories include marketing automation, social media, SEO, lead generation, graphic design, PR, email marketing, project management, conversion rate…

  • Top Digital Marketing Trends ’23

    Top Digital Marketing Trends ’23

    In 2023, digital marketing trends focus on social media, influencer marketing, short-form video, investments in Twitter Spaces, and mobile strategy. Key points include website traffic sources, new platforms like Instagram Live Rooms, marketing channels, and device traffic breakdown. Video marketing, influencer trends, and B2B vs. B2C marketing strategies also shape the future.