Tag: customer retention rate
-
Unsupervised ML, K-Means Clustering & Customer Segmentation
Table of Clickable Contents Motivation Methods Open-Source Datasets This file contains the basic information (ID, age, gender, income, and spending score) about the customers. Online retail is a transnational data set which contains all the transactions occurring between 01/12/2010 and 09/12/2011 for a UK-based and registered non-store online retail. The company mainly sells unique all-occasion…
-
AI-Powered Customer Churn Prediction
AI-Powered Customer Churn Prediction Churn is a good indicator of growth potential. Churn rates track lost customers, and growth rates track new customers—comparing and analyzing both of these metrics tells you exactly how much your business is growing over time. In this project, we explored the churn rate in-depth and examined an example implementation of…
-
E-Commerce Cohort Analysis in Python
Cohort analysis (CA) is a beneficial tool in e-commerce marketing to monitor campaign health, particularly in customer retention rates. By grouping customers into cohorts, marketers can assess the effectiveness of their efforts, track customer behaviors, and identify the most valuable demographic segments. The article exemplifies how CA can be applied to customer transaction data using…
Our Blogs 