Tag: CRM
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NLP of Restaurant Guest Reviews on Tripadvisor
This is a comprehensive study examining restaurant reviews on TripAdvisor across 31 major European cities. The research, based on a dataset scraped from TripAdvisor, aims to perform a sentiment analysis of reviews, exploring average ratings per city, vegetarian-friendly cities, and how local cuisine compares to foreign food. The analysis is carried out using Python, demonstrating…
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Unsupervised ML, K-Means Clustering & Customer Segmentation
The goal of this post is to describe the most popular, easy-to-use, and effective data-driven techniques that help organizations streamline their operations, build effective relationships with with individual people (customers, service users, colleagues, or suppliers), increase sales, improve customer service, and increase profitability. Customer Segmentation (CS) is a core concept in this technology. This is the…
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Marketing Summer 2022 Update
Hubspot Marketing Summer 2022 Update: Brand Consistency 4 Personalization Trends + Tips US Consumer Trends 20 Content Marketing Examples 9 Automation Trends Top Shopping Trends 8 Easy SEO Basics Social Media Checklist Social Media Daily Checklist SME Marketing Ideas Tik-Tok Marketing Highlights YouTube Thumbnail Ecommerce SEO Strategy ABM Strategy Job Simulations – HR 20 Webinar…
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Brazilian E-Commerce Showcase
This is a hands-on end-to-end Brazilian e-commerce use-case with detailed Exploratory Data Analysis (EDA) steps and business action items. We apply the RFM Segmentation and Customer Analysis to the Brazilian E-Commerce Public Dataset by Olist. It focuses on the lifetime value of customers, and it’s the preferred customer segmentation methodology for eCommerce businesses that focus…
