Tag: CRM
-
NLP of Restaurant Guest Reviews on Tripadvisor
This is a comprehensive study examining restaurant reviews on TripAdvisor across 31 major European cities. The research, based on a dataset scraped from TripAdvisor, aims to perform a sentiment analysis of reviews, exploring average ratings per city, vegetarian-friendly cities, and how local cuisine compares to foreign food. The analysis is carried out using Python, demonstrating…
-
Unsupervised ML, K-Means Clustering & Customer Segmentation
Table of Clickable Contents Motivation Methods Open-Source Datasets This file contains the basic information (ID, age, gender, income, and spending score) about the customers. Online retail is a transnational data set which contains all the transactions occurring between 01/12/2010 and 09/12/2011 for a UK-based and registered non-store online retail. The company mainly sells unique all-occasion…
-
Marketing Summer 2022 Update
Hubspot Marketing Summer 2022 Update: Brand Consistency 4 Personalization Trends + Tips US Consumer Trends 20 Content Marketing Examples 9 Automation Trends Top Shopping Trends 8 Easy SEO Basics Social Media Checklist Social Media Daily Checklist SME Marketing Ideas Tik-Tok Marketing Highlights YouTube Thumbnail Ecommerce SEO Strategy ABM Strategy Job Simulations – HR 20 Webinar…
-
Brazilian E-Commerce Showcase
This is a hands-on end-to-end Brazilian e-commerce use-case with detailed Exploratory Data Analysis (EDA) steps and business action items. We apply the RFM Segmentation and Customer Analysis to the Brazilian E-Commerce Public Dataset by Olist. It focuses on the lifetime value of customers, and it’s the preferred customer segmentation methodology for eCommerce businesses that focus…
Our Blogs 