Tag: B2B

  • Top Digital Marketing Trends ’23

    Top Digital Marketing Trends ’23

    In 2023, digital marketing trends focus on social media, influencer marketing, short-form video, investments in Twitter Spaces, and mobile strategy. Key points include website traffic sources, new platforms like Instagram Live Rooms, marketing channels, and device traffic breakdown. Video marketing, influencer trends, and B2B vs. B2C marketing strategies also shape the future.

  • Brand Architecture: Google vs. Amazon

    This report builds and examines the brand architecture of two brands – GCP and AWS – in the Cloud Computing (CC) sector. The positioning of CC, while initially seen as a disruptive technology influence on both buyers and seller prospects, is now evolving into a trade-off between low-cost arbitrage and added value QoS. You will…