Tag: #digitalmarketing

  • Unsupervised ML, K-Means Clustering & Customer Segmentation

    Unsupervised ML, K-Means Clustering & Customer Segmentation

    The goal of this post is to describe the most popular, easy-to-use, and effective data-driven techniques that help organizations streamline their operations, build effective relationships with with individual people (customers, service users, colleagues, or suppliers), increase sales, improve customer service, and increase profitability. Customer Segmentation (CS) is a core concept in this technology. This is the…