Tag: Customer
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Retail Sales, Store Item Demand Time-Series Analysis/Forecasting: AutoEDA, FB Prophet, SARIMAX & Model Tuning
This study compares and evaluates various forecasting models to predict sales and demand for retail businesses. The focus is on Time Series Analysis (TSA) methods such as FB Prophet and SARIMAX. The final FB Prophet model yields MAE=4.252 and MAPE=0.168, while SARIMAX models’ best performing variant achieves MAE=6.285 and MAPE=0.213. The study emphasizes the importance…
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Customer Reviews NLP Spacy Analysis and ML/AI Demand Forecasting of the Steam PC Video Game Service
Steam, a leading digital distribution platform for PC gaming, has seen over 6000 new games released in 2022, averaging over 34 games each day. This post aims to conduct comprehensive customer reviews NLP sentiment analysis and ML/AI demand forecasting using public-domain datasets. It covers EDA, NLP Spacy analysis, ML/AI pipeline, model validation, word clouds, and…
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NLP of Restaurant Guest Reviews on Tripadvisor
This is a comprehensive study examining restaurant reviews on TripAdvisor across 31 major European cities. The research, based on a dataset scraped from TripAdvisor, aims to perform a sentiment analysis of reviews, exploring average ratings per city, vegetarian-friendly cities, and how local cuisine compares to foreign food. The analysis is carried out using Python, demonstrating…
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Unsupervised ML, K-Means Clustering & Customer Segmentation
The goal of this post is to describe the most popular, easy-to-use, and effective data-driven techniques that help organizations streamline their operations, build effective relationships with with individual people (customers, service users, colleagues, or suppliers), increase sales, improve customer service, and increase profitability. Customer Segmentation (CS) is a core concept in this technology. This is the…
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Overview of AWS Tech Portfolio 2023
This summary focuses on the extensive capabilities of Amazon Web Services (AWS) by 2023, highlighting its 27% year-on-year growth and a net sales increase to $127.1 billion. AWS emerges as the top cloud service provider, offering over 200 services including compute, storage, databases, networking, AI, and machine learning. It is constantly expanding operations, having opened…
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Customer Churn/Retention Rate ML/AI Strategies that Work!
Telco Customer Churn/Retention Rate ML/AI Strategies that Work! Machine learning could predict customers with high probability to churn! Cohort analysis is a way to understand customer churn (aka attrition). In doing so, we maximize the ratio max [ (Customer Retention Rate)/(Customer Churn Rate) ]
