Tag: #churnrate

  • Unsupervised ML, K-Means Clustering & Customer Segmentation

    Unsupervised ML, K-Means Clustering & Customer Segmentation

    Table of Clickable Contents Motivation Methods Open-Source Datasets This file contains the basic information (ID, age, gender, income, and spending score) about the customers. Online retail is a transnational data set which contains all the transactions occurring between 01/12/2010 and 09/12/2011 for a UK-based and registered non-store online retail. The company mainly sells unique all-occasion…

  • Customer Churn/Retention Rate ML/AI Strategies that Work!

    Customer Churn/Retention Rate ML/AI Strategies that Work!

    Telco Customer Churn/Retention Rate ML/AI Strategies that Work! Machine learning could predict customers with high probability to churn! Cohort analysis is a way to understand customer churn (aka attrition). In doing so, we maximize the ratio max [ (Customer Retention Rate)/(Customer Churn Rate) ]